Interviews

Clarence Avant, ‘The Black Godfather’ felt it was his duty to help others

Photo credit: Earl Gibson

Music executive legend Clarence “The Black Godfather” Avant received a special recognition, Represent Opportunity during the Urban One Honors held at MGM National Harbor.  Clarence Avant launched or helped launched and/or elevated the careers of singer Bill Withers,  organist Jimmy Smith, the song-writing duo Jimmy Jam and Terry Lewis, Janet Jackson and many others overall several decades.

PositivitelyGospel.com caught up with Avant, a man born the segregated South, who never went beyond the ninth grade, yet has carved out a large footprint in the annals of time. A man of few words, the distinguished gentleman who can be seen in the Netflix documentary, The Black Godfather stopped to answer one question.

P.G.: You’re a true mover and shaker. How does it feel to be receiving this recognition and having a documentary on your life and all you have done for others?

Clarence Avant: “Well, you are put on this earth to do something, especially helping your own people and we got a long way to go. What I did, I just helped people to go look at it and go forward more. That’s what I did.”

Watch Clarence Avant and others when Urban One Honors airs Monday, January 20, 2020 @8 PM ET/7 PM CT on the TV One cable television network.

Sarah Hearn is Editor-in-Chief of PositivelyGospel.com, founded in 2011. The site was recently named among Feedspot’s Top Gospel and Christian Music Websites.  Sarah is a member of the National Association of Black Journalists and the Gospel Music Association.

Sarah Hearn
the authorSarah Hearn
Sarah Hearn is the Editor-in-Chief of PositivelyGospel.com, a gospel music and faith-based media platform she founded in 2011. Under her leadership, the site was recently recognized by Feedspot as one of the Top Gospel and Christian Music Websites. Sarah’s involvement with the Gospel Music Association and the National Association of Black Journalists and continues to influence her approach to ethical reporting and gospel music coverage.

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